IMAGINEM, derived from the Latin word for image, is a new global omni-channel media brand that captures the creativity and daring reflected in the spirit of independent eyewear designers. The brand concept was conceived in Milan, heart of the European fashion world, and celebrates Independent eyewear collections from around the world.
IMAGINEM will proudly present the exquisite creative works of independent eyewear designers through a comprehensive multi-media eco-system. IMAGINEM’s media omni-channel consists of a premium quality print and digital replica magazine, an exquisitely curated Instagram page, an interactive bold website and digital e-newsletter communications.
THE GLOBAL EACH OF IMAGINEM WILL EXTEND TO THE LARGE EUROPEAN MARKETS THROUGH ITALIAN, GERMAN AND FRENCH LANGUAGE-SPECIFIC EDITIONS OF THE MAGAZINE.
Together, social media Ambassadors, media partnerships and the multi-language approach will provide independent eyewear collections with unprecedented global reach and cost effectiveness.