10K Frame Show

The 10K Frame Show is not your typical optical tradeshow. Created by opticians, for opticians, it’s a celebration of independent eyewear, community, and creativity. We blend business with good energy! Think killer frames, great music, local flavor, and real connections. No cookie-cutter booths or corporate vibes here; just a relaxed, artful, and inspiring event where independent brands shine and optical pros come together to collaborate, connect, and have fun! 

The 10,000 Frames Midwest Eyewear Show (aka 10K Frame Show) isn't your typical trade show, it's an experience. Founded by industry veterans who understand every side of the business from buying to selling, 10K was created to bring together opticians, decision makers, and reps in a fun, energetic, and inclusive space that celebrates independent eyewear. We believe business should feel like connection, not obligation. We focus on community, creativity, and authenticity over corporate formality. Every detail is intentional, and every dollar…