We at Alternative and Plan B Eyewear believe in the power of brand. Your brand. Our collections are inspired by the world around us. They are created to solve problems, drive fashion, and advance technologies. We define ourselves through strong, beautiful and eclectic design.

As a family owned and operated business, we take a grass roots approach to all that we do. We believe our company identify is tied to that of our customers and we remain focused on the indepednent optical professional and their needs and goals in an ever-changing marketplace. We are frame designers, not licensors, and it shows in everything we do.

We believe people and great product make the difference.