The modern world is full of smoke and mirrors. Misleading warranty labels, deep AI fakes, heck even your buddies will lie to you about the bite at the ramp.

We’re here to change all that. Transparent warranties, real customer service, and yeah, we’ll probably lie to you at the ramp too but that’s just the fishin’ business. We can’t put you on the hot bite but we can repair your shades, honor our word, hand-assemble products in the USA, and service your calls with real people.

We make our shades in Florida, we repair your shades in Florida, and every employee under our roof could either outfish Roland Martin or break more rods than Bill Dance. We’re real people, real anglers, with a real mission to bring you the best shades and service in the biz.

Because we know, Fishin'. Is the Mission.