Lifestyle

Riyadh, at the heart of a fast-changing market With an optical market estimated at more than $7.6 billion in the Middle East, including $2.2 billion in Saudi Arabia, and annual growth of 8% to 10%, the region is now establishing itself as a strategic area for international industry players. A capital city undergoing rapid transformation, Riyadh is emerging as a major hub, bringing together a dynamic ecosystem of manufacturers, distributors and healthcare professionals.

Inspired by names rich in legend and meaning, Isolde and Elysia introduce a new chapter to the Sunday Somewhere optical collection. Drawing on themes of beauty, escapism, and discovery, the two new styles balance timeless appeal with the relaxed luxury synonymous with the brand. Born beneath the Australian sun, Sunday Somewhere is defined by a spirit of wanderlust and discovery. Blending understated luxury with thoughtful craftsmanship, the collection is designed for those

Simple Eyewear, a Parisian brand designed for the everyday wearer with simple tastes, announces the appointment of The Frame Affair as their exclusive USA Distribution Agency. With a wide collection of models and visuals that show the joy from simple pleasures, Simple Eyewear brings its decade-long European history stateside for those seeking lightweight, trending, and affordable independent eyewear. “The visuals Simple captures are from everyday pleasures and aspirationa

Bold, lightweight, and highly contemporary, Nova Shades by Silhouette Eyewear is the collection of sunglasses designed for a new generation of creatives, innovators, and change makers. A project that interprets the urban aesthetic of Los Angeles through essential design, futuristic lines and technological details that transform the eyewear into a true style statement. Featuring a rimless construction, the collection stands out for its nearly flat lenses, bold silhouettes, and

When Ørgreen introduced NYHAVN last year, it marked a new direction for the brand. Defined by clean stainless-steel construction and a distinctive mono-colour approach, the collection quickly established its own identity within the Ørgreen universe. Now, building on a strong first year in stores worldwide, NYHAVN expands with two new styles: Seastripe and Tidal Trace. The additions reflect the growing momentum of the collection and the Danish eyewear brand’s commitment to c

O.T.H., the capsule line by Kador’s Creative Director, Enzo Sopracolle, presents ONDA, a collection inspired by the fluidity of water sculpted in Italian acetate. The ONDA collection by O.T.H. (Over The Hill) was created for the woman who views her style as an expression of refined uniqueness. Dedicated to those who desire a sophisticated accessory, capable of standing out without ever falling into excess, each ONDA model is designed to naturally enhance a dynamic and authe

OGI’s new frames explore the playful aspects of a rounded shape. Styles like Bundt Cake and Chapped Lips bring dramatic thick profiles and light, wearable colour combinations into a perfect balance. The precise craftsmanship and spirited profile make these frames equal parts spunky and sleek. More angular and refined styles, Lakeshore and Snug as a Bug bring beloved two-tone colour palettes this season, with cool and rich combinations and a bevelled eye rim. These juxtapositi

A limited edition where OKUDA’s geometric and chromatic universe meets the contemporary craftsmanship of NINA MÛR. OKUDA San Miguel, Spanish painter, sculptor, and designer, has achieved what every artist aspires to: creating a unique visual language that is recognized around the world. At Nina Mûr, we share a commitment to authenticity, innovation and creative freedom. We see eyewear as more than an object: an extension of identity and a powerful way to express how we see,