Press Releases

EKKIU by Swiss Eyewear Group introduces its latest sunglass additions just in time for the summer season, delivering a confident statement for fashion-forward consumers. Created for the young and the young at heart, the collection pairs bold design with a sharp finish. Striking combinations of vibrant, high-quality acetate and precious metal elements create a dynamic balance of color and texture. The range features modern shapes, including an oversized navigator and a refin

May 2026 –TRI-X – the concept frame by LOOK that has revolutionized the fit of athleisure eyewear – is also available for the younger set with LOOKKINO TRI-X. A collection of optical frames designed for kids from 5 to 10 years old, it combines cutting-edge technology, ergonomic design and maximum freedom of movement, along with colorful contemporary style. LOOKKINO TRI-X is a product of the experience of LOOK, the Italian brand with more than 45 years of history, specialized

With this concept, the brand elevates its vision of wood craftsmanship to its highest level of expression and once again affirms the excellence of its eyewear expertise, passed down through four generations. Conceived as an exceptional edition, ÖRIGIN combines the nobility of wood with the precision of titanium, in an approach where every detail reflects MOREL’s exacting standards and mastery. Nothing has been left to chance: the wood species were carefully selected for their

The new Sun Collection Spring Summer 2026 by T-Charge Eyewear Europe was created for men who live in constant motion. Inspired by urban architecture, dynamic lifestyles and contemporary masculinity, the collection combines bold silhouettes, technical precision and premium craftsmanship with lightweight comfort and versatility. From oversized navigators to geometric rimless designs, every frame reflects confidence, movement and modern sophistication. T-Charge is not just eyewe

WestGroupe is pleased to present Sunday Somewhere Sun’s Floral Collection, introducing six frames as an extension of the Crystal Collection. Inspired by the vibrant colours of the flowers and plants that can be seen on the island of Kefalonia, located in the Ionian Sea. But like all Sunday Somewhere stories, it doesn’t stop in one place. These florals are not just from Kefalonia; they’re a reflection of flowers found across the world’s most-loved travel destinations. From sun

Designed for the modern man, EVATIK’s latest optical release explores the enduring appeal of sophisticated brown tones. A warmer alternative to classic black, shades inspired by espresso, walnut, and tortoise evoke understated confidence while pairing effortlessly with both tailored and everyday wardrobes. Timeless in their versatility, these hues highlight the texture, finish, and quality of the materials, resulting in eyewear that feels polished, luxurious, and purposeful.

A Striking Geometric Form, F-3788, Sets the Tone for the Collection Exploring the language of shape, FYSH unveils three new optical silhouettes through an elevated, design-led perspective. Cat-eye, geometric, and refined rectangular forms are reimagined with a runway-inspired approach, where bold colours and innovative design techniques define each style. As FYSH continues to evolve its assortment with new styles designed for the style-conscious woman, each frame transforms