Götti Switzerland launches a new campaign with a series of portraits that explores the theme of style as an expression of identity, culture, and personal fulfilment.

Under the slogan “NEVER NOT IN STYLE SINCE 1998”, Götti presents his latest campaign: an intimate and visually distinctive project that invites a personal and inclusive dialogue on the concept of style. Not only as an expression of fashion, but as a reflection of individuality, culture, and identity.

Starting from the idea that style is something deeply personal and unique to each individual, the campaign invites us to reflect on what style means, how it helps define identity, and how it influences everyday life. Through a

Authentic storytelling and cinematic portraits, the project celebrates individuality while reaffirming Götti's long-standing commitment to timeless design and personal expression.

The campaign combines portrait and video photography in an authentic visual experience, with a focus on individuality.

The project revolves around four Swiss protagonists from the worlds of cinema, architecture, photography, and music: actor and singer Carlos Leal, architect Jasmin Grego, photographer Kim Pham, and musician Luca.

Each of them offers a personal perspective on style, creativity and identity. Their presence lends timeless authenticity and aesthetics, underlining the principle that style goes far beyond trends and fashion.

The campaign, created by Swiss photographer Kostas Maros, uses a cinematic and pictorial visual language characterized by soft lighting and dark hues. Inspired by the Dutch master Rembrandt and his famous use of contrasts between light and shadow, the campaign aesthetic explores the emotional relationship between these elements while maintaining a decidedly contemporary character.