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EKKIU by Swiss Eyewear Group Turns Up the Heat for Summer 2026
EKKIU by Swiss Eyewear Group introduces its latest sunglass additions just in time for the summer season, delivering a confident statement for fashion-forward consumers. Created for the young and the young at heart, the collection pairs bold design with a sharp finish. Striking combinations of vibrant, high-quality acetate and precious metal elements create a dynamic balance of color and texture. The range features modern shapes, including an oversized navigator and a refin
May 291 min read


LOOKINO TRI-X OPTICAL FRAMES New picture models
May 2026 –TRI-X – the concept frame by LOOK that has revolutionized the fit of athleisure eyewear – is also available for the younger set with LOOKKINO TRI-X. A collection of optical frames designed for kids from 5 to 10 years old, it combines cutting-edge technology, ergonomic design and maximum freedom of movement, along with colorful contemporary style. LOOKKINO TRI-X is a product of the experience of LOOK, the Italian brand with more than 45 years of history, specialized
May 292 min read


ÖRIGIN marks a new milestone in MOREL’s creative history
With this concept, the brand elevates its vision of wood craftsmanship to its highest level of expression and once again affirms the excellence of its eyewear expertise, passed down through four generations. Conceived as an exceptional edition, ÖRIGIN combines the nobility of wood with the precision of titanium, in an approach where every detail reflects MOREL’s exacting standards and mastery. Nothing has been left to chance: the wood species were carefully selected for their
May 292 min read


ENGINEERED FOR MODERN MEN
The new Sun Collection Spring Summer 2026 by T-Charge Eyewear Europe was created for men who live in constant motion. Inspired by urban architecture, dynamic lifestyles and contemporary masculinity, the collection combines bold silhouettes, technical precision and premium craftsmanship with lightweight comfort and versatility. From oversized navigators to geometric rimless designs, every frame reflects confidence, movement and modern sophistication. T-Charge is not just eyewe
May 141 min read


Sunday Somewhere Sun Launches the “Floral Collection” Inspired by Mediterranean Beauty and Beyond
WestGroupe is pleased to present Sunday Somewhere Sun’s Floral Collection, introducing six frames as an extension of the Crystal Collection. Inspired by the vibrant colours of the flowers and plants that can be seen on the island of Kefalonia, located in the Ionian Sea. But like all Sunday Somewhere stories, it doesn’t stop in one place. These florals are not just from Kefalonia; they’re a reflection of flowers found across the world’s most-loved travel destinations. From sun
May 141 min read


EVATIK Redefines Modern Eyewear Through Rich Brown Tones
Designed for the modern man, EVATIK’s latest optical release explores the enduring appeal of sophisticated brown tones. A warmer alternative to classic black, shades inspired by espresso, walnut, and tortoise evoke understated confidence while pairing effortlessly with both tailored and everyday wardrobes. Timeless in their versatility, these hues highlight the texture, finish, and quality of the materials, resulting in eyewear that feels polished, luxurious, and purposeful.
May 141 min read


FYSH - Where Shape Becomes Statement
A Striking Geometric Form, F-3788, Sets the Tone for the Collection Exploring the language of shape, FYSH unveils three new optical silhouettes through an elevated, design-led perspective. Cat-eye, geometric, and refined rectangular forms are reimagined with a runway-inspired approach, where bold colours and innovative design techniques define each style. As FYSH continues to evolve its assortment with new styles designed for the style-conscious woman, each frame transforms
May 141 min read


INES, when colour takes shape
INES embodies MOREL’s new expression of colour, following in the footsteps of CARLA and ENIGMA. Resolutely feminine, the frames explore the full potential of acetate through an approach that is both technical and aesthetic. Each model proves just as captivating from the inside as from the outside. Sometimes monochrome for pure, timeless elegance, sometimes tricolour for a more vibrant and assertive look, the frames subtly reveal every personality. Light glides across the scul
May 141 min read


KHARTOUM, THIS SPRING'S MUST-HAVE MODEL
Bold hexagonal frame inspired by the years ’90, with bold lines and important volumes framing the face: Khartoum is this spring's must-have LGR model. A statement eyewear with bold and glamorous charm, designed for those who want to stand out with personality and confidence. The model worn by Andy Sachs, aka Anne Hathaway, in "The Devil Wears Prada 2", where every look becomes a real protagonist. The LGR brand was born from an intuition of Luca Gnecchi Ruscone. Since its fo
May 142 min read


KADOR REVEALS REFINED OPTICAL STYLES FOR MEN IN PREMIUM COLLECTION
KADOR REVEALS REFINED OPTICAL STYLES FOR MEN IN PREMIUM COLLECTION: THE UTMOST EXPRESSION OF CONTEMPORARY MADE-IN-ITALY The new proposal by Kador for the Premium Collection comes to life in Premium 66 and Premium 99, two new styles embodying the brand’s identity and its vision of contemporary design.The Premium Collection is conceived as a product portfolio dedicated to men: a broad and diverse collection designed to interpret and enhance different personalities, from the mos
May 141 min read


BLIZ's new Spring-Summer 2026 collection
The collection was born from the encounter between performance, design and contemporary style, designed to accompany those who live each day with energy and personality. From sports models designed to ensure stability, precision and comfort even in the most intense situations, to lifestyle frames inspired by a timeless aesthetic, each eyewear combines lightness, durability and visual quality. Essential lines, refined details and advanced technology combine to offer a natural
May 141 min read


Article One announces the launch of its Spring/Summer 2026 collection
Article One announces the launch of its Spring/Summer 2026 collection, an expansion of the brand’s evolving vision of modern American eyewear: technically grounded, visually restrained, and designed for people constantly in motion. Handmade in Japan, the Spring/Summer 2026 collection continues Article One’s commitment to elevated craftsmanship while introducing a more confident expression of performance-driven luxury. The release explores the intersection of precision engin
May 141 min read


Ana Hickmann Eyewear celebrates women’s well-being, beauty, and comfort
The brand reinforces its commitment to creating pieces that enhance not only aesthetics but also absolute comfort. Each frame is developed using premium materials and ergonomic design, ensuring lightness and a perfect fit. This attention to detail translates into an all-day wearing experience, where physical comfort directly contributes to a sense of confidence and well-being. At the same time, Ana Hickmann Eyewear believes that feeling beautiful is a powerful way to nurture
Apr 281 min read


3 DESIGNERS, 3 COUNTRIES, 1 GROUP
THE DESIGN EYEWEAR GROUP SPIRIT At Design Eyewear Group, creativity lies at the core of our identity. Transforming that creativity into design can take many forms, and it looks different from designer to designer. Through three designers based in Denmark, France, and the United Kingdom, we explore the diversity of creative eyewear design, where each approach contributes to a shared standard. Lau Ruge With the PROFLEX concept for Prodesign, Lau Ruge places engineering at the c
Apr 272 min read


ECLIPSE, the 2-in-1 gesture
ECLIPSE opens a new chapter, redefining the concept of the men’s two-in-one. More shapes, more styles, while preserving the brand’s DNA: finesse, lightness, and precision. Comfort and technology remain unchanged, while design gains in expression. With a simple gesture, the magnetic sun clip naturally aligns with the optical frame. The attachment is clean, discreet, and perfectly fitted. The polarized lenses follow the curve of the bridge, providing protection without adding
Apr 221 min read


Ocean Pacific 2026 Debut
Ocean Pacific Debuts New Sports Performance Styles for 2026 November 2026 - New York, NY | Ocean Pacific expands its West Coast–inspired style with the release of new unisex entry-level polarized sport performance sunglasses. The collection introduces five Rx-quality styles designed for active wearers seeking durable construction, versatile fit, and everyday value. Built from lightweight TR-90, the new sunglasses feature thermoplastic nonslip nasal pads, durable metal hinges,
Dec 7, 20251 min read


Interview with Lorraine Berton conducted at Silmo, September 2025.
IMAGINEM: Ms. Berton, it seems we're already looking ahead to the next edition of MIDO. We find you here at the SILMO fair in Paris, at the MIDO stand. What can you tell us about the upcoming MIDO 2026? Lorraine Berton (MIDO): It's true, it's already time to think about MIDO! We're here, and right away, we're laying out a concrete, updated, and innovative program for the next MIDO 2026. We're actually going to anticipate the opening to the end of January. Despite the global p
Nov 4, 20253 min read


Silhouette: Concrete By Habit
Silhouette: Grounded in substance, driven by a vision of global perspective on product excellence and quality, placing the optician at the forefront of exceptional service and ultimate customer satisfaction. An interview with the Leaders of the esteemed Austrian brand. Mido, as always, stands as a distinguished arena for meaningful encounters, the deepening of relationships, and the vibrant exchange of ideas and proposals. Silhouette, a name synonymous with innovation and qu
Nov 4, 20254 min read
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