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SILMO RIYADH 2027
Riyadh, at the heart of a fast-changing market With an optical market estimated at more than $7.6 billion in the Middle East, including $2.2 billion in Saudi Arabia, and annual growth of 8% to 10%, the region is now establishing itself as a strategic area for international industry players. A capital city undergoing rapid transformation, Riyadh is emerging as a major hub, bringing together a dynamic ecosystem of manufacturers, distributors and healthcare professionals.
Jun 261 min read




Silhouette: Concrete By Habit
Silhouette: Grounded in substance, driven by a vision of global perspective on product excellence and quality, placing the optician at the forefront of exceptional service and ultimate customer satisfaction. An interview with the Leaders of the esteemed Austrian brand. Mido, as always, stands as a distinguished arena for meaningful encounters, the deepening of relationships, and the vibrant exchange of ideas and proposals. Silhouette, a name synonymous with innovation and qu
Nov 4, 20254 min read


ClearVision Optical Announces New Strategic Account Leader
ClearVision Optical is proud to announce the hiring of Jessica DiCecca as its Strategic Accounts Manager, a role focused on deepening relationships with multi-location practices and key accounts.
Jun 19, 20253 min read


Design Eyewear Group is Expanding; Acquires MENRAD Brand and Licensing Agreements for Jaguar, JOOP!, and Morgan
Formerly under the umbrella of the 125-year-old German eyewear manufacturer MENRAD, these brands each bring a distinctive identity, established customer base, and international recognition that align with our values and expertise in eyewear design and distribution.
Jun 6, 20251 min read


MIDO 2025 Announces the Renaming of Otticlub Area to The Vision Stage
The Vision Stage : this is the new name of the area featuring MIDO 2025 workshops, seminars, conferences, events and round tables. Its...
Apr 18, 20252 min read
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