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Navigating the luxury market post-expansion era means maneuvering constantly evolving consumer complexities. Millennials, Gen Z, and Gen Alpha are driving a surge in demand for personalization and products that offer unique, expressive experiences.  This shift presents an opportunity for optical practices to diversify their offerings by embracing independent brands and limited collections.

The Frame Affair will host 75+ independent eyewear collections from across the globe, with an emphasis on US-based production. These collections range from affordable to luxury, but they all have 1 thing in common - the artistry behind their designs is impeccable.

The new WEB Eyewear collection continuously expresses the character and style of the brand through eyeglasses and sunglasses designed with refined techniques and great attention to detail.

William Morris will take you to the eclectic East, where street art colors every corner and creativity runs through every borough. Each...

Prodesign continues to push the boundaries of Danish design, with options ranging from rugged masculinity to refined unisex appeal....

This year, winner of the 1st edition of the Sergio Cereda Design Award will be announced Milano, 1st October 2024 – As of today,...

The Vision Stage : this is the new name of the area featuring MIDO 2025 workshops, seminars, conferences, events and round tables. Its...

In 2025, the MIDO exhibition layouts will undergo significant changes to provide visitors with an even more engaging and innovative...

MIDO is prepared to offer a comprehensive experience thanks to the enhancement of its digital tools . With a focus on accessibility , ...