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Inspired by names rich in legend and meaning, Isolde and Elysia introduce a new chapter to the Sunday Somewhere optical collection. Drawing on themes of beauty, escapism, and discovery, the two new styles balance timeless appeal with the relaxed luxury synonymous with the brand. Born beneath the Australian sun, Sunday Somewhere is defined by a spirit of wanderlust and discovery. Blending understated luxury with thoughtful craftsmanship, the collection is designed for those

Simple Eyewear, a Parisian brand designed for the everyday wearer with simple tastes, announces the appointment of The Frame Affair as their exclusive USA Distribution Agency. With a wide collection of models and visuals that show the joy from simple pleasures, Simple Eyewear brings its decade-long European history stateside for those seeking lightweight, trending, and affordable independent eyewear. “The visuals Simple captures are from everyday pleasures and aspirationa

Bold, lightweight, and highly contemporary, Nova Shades by Silhouette Eyewear is the collection of sunglasses designed for a new generation of creatives, innovators, and change makers. A project that interprets the urban aesthetic of Los Angeles through essential design, futuristic lines and technological details that transform the eyewear into a true style statement. Featuring a rimless construction, the collection stands out for its nearly flat lenses, bold silhouettes, and

When Ørgreen introduced NYHAVN last year, it marked a new direction for the brand. Defined by clean stainless-steel construction and a distinctive mono-colour approach, the collection quickly established its own identity within the Ørgreen universe. Now, building on a strong first year in stores worldwide, NYHAVN expands with two new styles: Seastripe and Tidal Trace. The additions reflect the growing momentum of the collection and the Danish eyewear brand’s commitment to c

O.T.H., the capsule line by Kador’s Creative Director, Enzo Sopracolle, presents ONDA, a collection inspired by the fluidity of water sculpted in Italian acetate. The ONDA collection by O.T.H. (Over The Hill) was created for the woman who views her style as an expression of refined uniqueness. Dedicated to those who desire a sophisticated accessory, capable of standing out without ever falling into excess, each ONDA model is designed to naturally enhance a dynamic and authe

OGI’s new frames explore the playful aspects of a rounded shape. Styles like Bundt Cake and Chapped Lips bring dramatic thick profiles and light, wearable colour combinations into a perfect balance. The precise craftsmanship and spirited profile make these frames equal parts spunky and sleek. More angular and refined styles, Lakeshore and Snug as a Bug bring beloved two-tone colour palettes this season, with cool and rich combinations and a bevelled eye rim. These juxtapositi

A limited edition where OKUDA’s geometric and chromatic universe meets the contemporary craftsmanship of NINA MÛR. OKUDA San Miguel, Spanish painter, sculptor, and designer, has achieved what every artist aspires to: creating a unique visual language that is recognized around the world. At Nina Mûr, we share a commitment to authenticity, innovation and creative freedom. We see eyewear as more than an object: an extension of identity and a powerful way to express how we see,

The UK’s leading luxury eyewear brand, Linda Farrow, returns to its roots with the launch of the Iconic Collection, a refined homage to the brand’s original 1970s designs. This new collection revives the spirit of its heritage while embracing modern innovation, delivering a bold yet timeless statement for a new generation. Drawing inspiration from Linda Farrow’s earliest creations, each frame is sculpted with contemporary precision. Bevelled acetate gleams like a cut jewel,

Directed by internationally renowned American filmmaker Michael Haussman, GONE transforms an idyllic Mediterranean vacation into a fascinating tale of mystery, freedom, and disappearance. No one really disappears. It's not possible. For the Spring Summer 2026 season, LGR presents GONE, a film campaign conceived and directed by American director Michael Haussman. Considered one of the most influential visual storytellers of his generation, Haussman has built his career thr

A capsule collection defined by rimless construction, distinctive lens shapes and a new sense of summer lightness. KALEOS introduces Unframed Summer, a capsule collection that explores the beauty of reduction through three rimless sunglasses designed for the season ahead. Conceived as an exercise in essentiality, the collection strips eyewear back to its most precise expression: no visible frame, no excess structure, only the lens, the line and the detail. The result is a

In a landscape dominated by trends, algorithms, and visual homologation, choosing to follow one's own direction has become an increasingly rare gesture. From this reflection comes Manifesto, the new campaign of ic! Berlin, the German brand, which for almost thirty years has made innovation and the unconventional approach its defining feature. Interpreting its aesthetics is Jacopo Di Cera, an Italian photographer and digital artist, who, through an essential and contemporary

Under the slogan “NEVER NOT IN STYLE SINCE 1998”, Götti presents his latest campaign: an intimate and visually distinctive project that invites a personal and inclusive dialogue on the concept of style. Not only as an expression of fashion, but as a reflection of individuality, culture, and identity. Starting from the idea that style is something deeply personal and unique to each individual, the campaign invites us to reflect on what style means, how it helps define identi

The campaign begins with a departure. The city fades. The road unfolds. Sunlight floods the car as movement becomes the first gesture of freedom. There is no rush, only the quiet certainty of escape. From motion to stillness, from escape to arrival, IN VACANZA celebrates summer as a state of mind defined by freedom and the quiet joie de vivre that turns every instant into something unforgettable. Conceived as an effortless expression of summer, IN VACANZA unveils a collection

13 brands present the best of Made in Italy style and innovation Italian eyewear is back in the spotlight at Italian on Madison, the initiative promoted by the ITA (Italian Trade Agency) to promote and internationalize Italian companies abroad, which took place from May 12 to 15, 2026. It celebrated the lifestyle and excellence of Made in Italy through a rich program of immersive experiences. The event transformed Madison Avenue into an exceptional showcase of Italian craft

A bolder expression of colour, volume and decorative detail. Ultra Limited expands its women’s sunwear offering with two new designs that bring a more decorative and expressive energy to the collection. Carloforte sunglasses and sunglasses style Torcello introduce a bolder visual language, shaped by sculptural acetate, layered colour and jewellery-inspired detailing. While remaining grounded in the handcrafted Italian approach that defines Ultra Limited, both new styles int

As the shift toward restraint continues to influence design, KLiiK Denmark returns to the enduring strength of the classic square. This latest edit brings together three distinct designs, each grounded in a timeless silhouette and reinterpreted through a refined lens, reflecting a move toward minimal, wearable eyewear. Balancing simplicity with considered detailing, the collection moves from streamlined profiles to more sculpted acetates, offering options for both men and wom

The new sunglasses collection by NAF NAF. Oval, round, cat eye, square and oversized. Five new models different from each other but united by a single element: a natural and distinctive style. The glasses have colored polarized lenses for a sharper, more comfortable and protected vision without sacrificing elegance.

The MOREL & Constance Guisset collection, unveiled at SILMO in September 2025, is a great success. The dialogue between poetic design and eyewear craftsmanship is fully expressed throughout these creations. Curves and rounded shapes, thick and thin strokes inspired by calligraphy, come together to form unique frames that embody the spirit of this collaboration. Today, MOREL presents to its opticians the collection’s iconic model. Originally conceived as the visual express

Good news: the sun is back. Bad news: it sees everything. The lunches that linger a little longer. The spontaneous afternoons on the terrace. The weekends that quietly begin on Friday. Fortunately, sunglasses exist. TARIAN designed them as everyday objects — comfortable from the first moment, built to last and made to be worn without a second thought. Frames created to accompany light, protect the eye and last over time. Why a good pair of sunglasses shouldn't be a summer p

With the SHADES OF MILAN, NIRVAN JAVAN paid a stylish tribute to Italy’s fashion capital. Following a successful launch, the collection is now expanded with new designs, each defined by a distinctive character. Inspired by a city where craftsmanship, culture, and aesthetics have converged for generations, the collection embodies the essence of modern Italian elegance. Now, the journey continues. With these new additions, NIRVAN JAVAN expands the SHADES OF MILAN collecti