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ENGINEERED FOR MODERN MEN
The new Sun Collection Spring Summer 2026 by T-Charge Eyewear Europe was created for men who live in constant motion. Inspired by urban architecture, dynamic lifestyles and contemporary masculinity, the collection combines bold silhouettes, technical precision and premium craftsmanship with lightweight comfort and versatility. From oversized navigators to geometric rimless designs, every frame reflects confidence, movement and modern sophistication. T-Charge is not just eyewe
4 days ago1 min read


Sunday Somewhere Sun Launches the “Floral Collection” Inspired by Mediterranean Beauty and Beyond
WestGroupe is pleased to present Sunday Somewhere Sun’s Floral Collection, introducing six frames as an extension of the Crystal Collection. Inspired by the vibrant colours of the flowers and plants that can be seen on the island of Kefalonia, located in the Ionian Sea. But like all Sunday Somewhere stories, it doesn’t stop in one place. These florals are not just from Kefalonia; they’re a reflection of flowers found across the world’s most-loved travel destinations. From sun
4 days ago1 min read


EVATIK Redefines Modern Eyewear Through Rich Brown Tones
Designed for the modern man, EVATIK’s latest optical release explores the enduring appeal of sophisticated brown tones. A warmer alternative to classic black, shades inspired by espresso, walnut, and tortoise evoke understated confidence while pairing effortlessly with both tailored and everyday wardrobes. Timeless in their versatility, these hues highlight the texture, finish, and quality of the materials, resulting in eyewear that feels polished, luxurious, and purposeful.
4 days ago1 min read


FYSH - Where Shape Becomes Statement
A Striking Geometric Form, F-3788, Sets the Tone for the Collection Exploring the language of shape, FYSH unveils three new optical silhouettes through an elevated, design-led perspective. Cat-eye, geometric, and refined rectangular forms are reimagined with a runway-inspired approach, where bold colours and innovative design techniques define each style. As FYSH continues to evolve its assortment with new styles designed for the style-conscious woman, each frame transforms
4 days ago1 min read


INES, when colour takes shape
INES embodies MOREL’s new expression of colour, following in the footsteps of CARLA and ENIGMA. Resolutely feminine, the frames explore the full potential of acetate through an approach that is both technical and aesthetic. Each model proves just as captivating from the inside as from the outside. Sometimes monochrome for pure, timeless elegance, sometimes tricolour for a more vibrant and assertive look, the frames subtly reveal every personality. Light glides across the scul
4 days ago1 min read


KHARTOUM, THIS SPRING'S MUST-HAVE MODEL
Bold hexagonal frame inspired by the years ’90, with bold lines and important volumes framing the face: Khartoum is this spring's must-have LGR model. A statement eyewear with bold and glamorous charm, designed for those who want to stand out with personality and confidence. The model worn by Andy Sachs, aka Anne Hathaway, in "The Devil Wears Prada 2", where every look becomes a real protagonist. The LGR brand was born from an intuition of Luca Gnecchi Ruscone. Since its fo
4 days ago2 min read


BLIZ's new Spring-Summer 2026 collection
The collection was born from the encounter between performance, design and contemporary style, designed to accompany those who live each day with energy and personality. From sports models designed to ensure stability, precision and comfort even in the most intense situations, to lifestyle frames inspired by a timeless aesthetic, each eyewear combines lightness, durability and visual quality. Essential lines, refined details and advanced technology combine to offer a natural
4 days ago1 min read


Article One announces the launch of its Spring/Summer 2026 collection
Article One announces the launch of its Spring/Summer 2026 collection, an expansion of the brand’s evolving vision of modern American eyewear: technically grounded, visually restrained, and designed for people constantly in motion. Handmade in Japan, the Spring/Summer 2026 collection continues Article One’s commitment to elevated craftsmanship while introducing a more confident expression of performance-driven luxury. The release explores the intersection of precision engin
4 days ago1 min read


The Parallels Between Artist Collaborations and the Demand for Personalization in Younger Consumers
Navigating the luxury market post-expansion era means maneuvering constantly evolving consumer complexities. Millennials, Gen Z, and Gen Alpha are driving a surge in demand for personalization and products that offer unique, expressive experiences.
This shift presents an opportunity for optical practices to diversify their offerings by embracing independent brands and limited collections.
Jun 6, 20256 min read


A Renaissance Era for Independents at The Frame Affair Santa Monica September 13 & 14, 2025
The Frame Affair will host 75+ independent eyewear collections from across the globe, with an emphasis on US-based production. These collections range from affordable to luxury, but they all have 1 thing in common - the artistry behind their designs is impeccable.
Jun 6, 20252 min read


WEB Eyewear Collection Continues to Express Character and Style
The new WEB Eyewear collection continuously expresses the character and style of the brand through eyeglasses and sunglasses designed with refined techniques and great attention to detail.
May 20, 20252 min read


William Morris 2025
William Morris will take you to the eclectic East, where street art colors every corner and creativity runs through every borough. Each...
Apr 18, 20251 min read


Prodesign Continues to Push Boundaries with Their 2025 Collection
Prodesign continues to push the boundaries of Danish design, with options ranging from rugged masculinity to refined unisex appeal....
Apr 18, 20251 min read


MIDO 2025 Awards: Nominations for Awards Open October 1st
This year, winner of the 1st edition of the Sergio Cereda Design Award will be announced Milano, 1st October 2024 – As of today,...
Apr 18, 20253 min read


MIDO 2025 Announces the Renaming of Otticlub Area to The Vision Stage
The Vision Stage : this is the new name of the area featuring MIDO 2025 workshops, seminars, conferences, events and round tables. Its...
Apr 18, 20252 min read


Exhibition Layout: Changes and Developments at MIDO 2025
In 2025, the MIDO exhibition layouts will undergo significant changes to provide visitors with an even more engaging and innovative...
Apr 18, 20252 min read


MIDO 2025: Enhanced Digital Tools for an Increasingly Connected Experience
MIDO is prepared to offer a comprehensive experience thanks to the enhancement of its digital tools. With a focus on accessibility, interactivity and innovation, the new functionalities will provide crucial support for exhibitors and visitors, simplifying every aspect of participation in the show. An increasingly high-performance App The MIDO App, appreciated for its functionality in 2024, has been enhanced with upgrades designed to improve management of activities at the sho
Apr 18, 20252 min read
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