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IMAGINEM:  Ms. Berton, it seems we're already looking ahead to the next edition of MIDO. We find you here at the SILMO fair in Paris, at the MIDO stand. What can you tell us about the upcoming MIDO 2026? Lorraine Berton (MIDO):  It's true, it's already time to think about MIDO! We're here, and right away, we're laying out a concrete, updated, and innovative program for the next MIDO 2026. We're actually going to anticipate the opening to the end of January. Despite the global

Silhouette: Grounded in substance, driven by a vision of global perspective on product excellence and quality, placing the optician at the forefront of exceptional service and ultimate customer satisfaction. An interview with the Leaders of the esteemed Austrian brand. Mido, as always, stands as a distinguished arena for meaningful encounters, the deepening of relationships, and the vibrant exchange of ideas and proposals. Silhouette, a name synonymous with innovation and qu

Navigating the luxury market post-expansion era means maneuvering constantly evolving consumer complexities. Millennials, Gen Z, and Gen Alpha are driving a surge in demand for personalization and products that offer unique, expressive experiences.  This shift presents an opportunity for optical practices to diversify their offerings by embracing independent brands and limited collections.