LINDA FARROW UNVEILS THE ICONIC COLLECTION: A RETURN TO ORIGINS, REIMAGINED FOR TODAY

The UK’s leading luxury eyewear brand, Linda Farrow, returns to its roots with the launch of the Iconic Collection, a refined homage to the brand’s original 1970s designs. This new collection revives the spirit of its heritage while embracing modern innovation, delivering a bold yet timeless statement for a new generation.

Drawing inspiration from Linda Farrow’s earliest creations, each frame is sculpted with contemporary precision. Bevelled acetate gleams like a cut jewel, elegantly framing 3mm rimless lenses that are hand-lacquered to achieve a liquid-like shine. At the core, 22-carat gold-plated titanium flows seamlessly through the construction, tapering into finely etched temples that catch the light with a subtle, luxurious lustre.

The collection’s lenses are rendered in warm, nostalgic hues of caramel, rose, and smoked mocha, evoking the glow of a perpetual golden hour. A celebration of enduring craftsmanship and design, the Iconic Collection reflects Linda Farrow’s commitment to creating pieces that transcend seasons.

This season’s campaign is fronted by fashion icon Sarah Harris, the influential editor whose work has helped shape titles including British Vogue and, more recently, EE72. Known for her timeless aesthetic and discerning eye, Harris embodies the spirit of the collection.

Introducing two new aviator silhouettes, the Skye and the Taya, Harris describes the designs as “something that’s going to be in my wardrobe for the next 5, 10, 20 years.” She adds, “I’m excited to partner with Linda Farrow to celebrate the launch of the new Iconic Collection. Rooted in craftsmanship and designed with longevity in mind, these are pieces made to stay in your wardrobe for years, not just seasons — something that aligns perfectly with how I approach style.”

With the Iconic Collection, Linda Farrow reaffirms its legacy: heritage, reimagined for today’s icons.