THE EXCELLENCE OF ITALIAN GLASSES BACK TO CENTER STAGE IN ITALY IN MADISON

13 brands present the best of Made in Italy style and innovation

Italian eyewear is back in the spotlight at Italian on Madison, the initiative promoted by the ITA (Italian Trade Agency) to promote and internationalize Italian companies abroad, which took place from May 12 to 15, 2026. It celebrated the lifestyle and excellence of Made in Italy through a rich program of immersive experiences.

The event transformed Madison Avenue into an exceptional showcase of Italian craftsmanship, engaging visitors on a multisensory journey through design, fashion, taste, and innovation, and offering an authentic narrative of the distinctive value of Italy, where artisanal tradition meets contemporary creativity.

Among the highlights of the initiative was the space dedicated to glasses, developed with the support of the ANFAO Association - Italian Manufacturers of Optical Products’ - which celebrated the elegance and quality of Made in Italy glasses through the presence of 13 brands: Aru, Dario Martini, Giorgio Nannini, Hj Tech, Io Unconventional, LGR, Lara D', Mad In Italy, Original Vintage Sunglasses, Pier Martino, Piero Massaro, Sarno Display and Vanni.

Guests were guided through an experiential journey that placed eyewear as a distinctive symbol of the Italian way of life, finding the ideal balance between elegance, creativity, and modernity. Combining a centuries-old tradition with contemporary innovation, the experience reflected Italy's continued leadership in the global eyewear industry. Particular attention was focused on the Urban Beach trend, which blends high-performance design and functionality for both city life and leisure. An interactive digital photo booth also allowed visitors to virtually experience the latest innovations in eyewear through a smart mirror experience.

Italy on Madison was an immersive event that brought the best of Made in Italy to New York, transforming Madison Avenue into a curated journey through fashion, design, gastronomy, and craftsmanship. Visitors were able to enjoy sensory experiences, taste iconic Italian products, and discover excellence up close, including Italian glasses, presented through interactive activations. It was an opportunity to experience Italian style and quality engagingly and authentically.