The Frame Affair Refocuses to Yearly NYC Event; Global Eyewear Expert Wendy Buchanan Joins the Evolution

New York, NY: Continuing off of its 2025 success, The Frame Affair Independent Optical Show aims to bring the spirit of the leading European eyewear events to North America by refocusing on an annual destination experience in NYC March 5-7, 2026.

Part of this evolution is elevating the overall experience for attendees, which is why The Frame Affair is honored to announce that Global Eyewear Expert Wendy Buchanan of Perceptions Eyewear will be joining The Frame Affair NYC.

“Eyewear styling isn’t a medical script — it’s an art form that blends expertise, confidence, integrity, and enthusiasm. It’s about presenting independent eyewear designs that celebrate individuality and self-expression. I’m honoured to bring this philosophy to The Frame Affair, where creativity and craftsmanship meet to inspire a new way of being seen.” - Wendy Buchanan, Global Eyewear Expert.

As seen on Daytime Ottawa, Breakfast TV, and The Social CTV, and in Optical Prism, INVISION, and Review of Optometric Business, Wendy Buchanan brings unmatched insights into moving from transaction to transformation for optical practices.

“As we refocus on NYC during a stronger buying season, we wanted to bring in next-level Guest Speakers to deliver impactful workshops. Wendy’s StylEYEZ program is precisely what we were looking for. Her ability to move a client away from the transaction and into a styling session that pushes their boundaries is incredible to see and directly impacts bottom line.” - Trevor Williams, Producer.

Register today to be one of the first to sign up for Wendy’s StylEYEZ program. Spaces are limited and will fill up quickly.

About Wendy Buchanan

Wendy Buchanan, celebrated worldwide as the Eyewear Image Expert, is a dynamic force in the optical and fashion industries. As a Registered Optician, Image Consultant, and Style Trainer, Wendy blends her profound optical expertise with a flair for style to offer an unparalleled, personalized eyewear styling experience. Since founding her innovative service in Toronto in 1997, Wendy has been redefining eyewear fashion with a fresh, engaging approach.

About The Frame Affair

The Frame Affair Independent Optical Show March 5-7, 2026 is elevating the industry by creating a space where independent brands, designers, and visionary artisans converge to showcase the finest in optical excellence.