THE DESIGN EYEWEAR GROUP SPIRIT

At Design Eyewear Group, creativity lies at the core of our identity. Transforming that creativity into design can take many forms, and it looks different from designer to designer. Through three designers based in Denmark, France, and the United Kingdom, we explore the diversity of creative eyewear design, where each approach contributes to a shared standard.

Lau Ruge

With the PROFLEX concept for Prodesign, Lau Ruge places engineering at the core of aesthetic expression. By revealing the flex zone of the temple, he transforms a mechanical feature into a sculptural design detail. Inspired by industrial design, his work highlights visible engineering, which is designed to combine durability, comfort, and modernity.

“Technically functional, but visually understated. I felt there might be an opportunity to do something more with it.”

Marianne Dezes

With BOCCA for FACE A FACE, Marianne Dezes has created an iconic collection inspired by surrealism. Originally born from a charitable project, it has evolved into an expressive and bold universe where eyewear becomes a character in its own right. Her creations blend humour, elegance, and attitude, becoming true statement pieces.

“There’s always a design intention. BOCCA is feminine, yes, but it’s also architectural, expressive, and surprising.”

George Eric Clarke

For William Morris London, George Eric Clarke embodies British precision and refinement. Through the Liberty concept, he develops an approach where every detail matters, from ergonomics to finishing. The craftsmanship of acetate, enhanced by diamond cutting, elevates the material and expresses a discreet, timeless form of luxury.

“Creativity runs in my veins, whether it’s art, design, or technology, I’m always curious, exploring, and experimenting to develop my skills further.”

Diversity as a signature

These three approaches illustrate the richness of Design Eyewear Group: the expressive engineering of Lau Ruge, the artistic storytelling of Marianne Dezes, and the technical precision of George Eric Clarke. By allowing each designer to express their own vision, Design Eyewear Group creates distinctive collections, united by a shared commitment to quality and design excellence.