top of page


All Articles


BLIZ's new Spring-Summer 2026 collection
The collection was born from the encounter between performance, design and contemporary style, designed to accompany those who live each day with energy and personality. From sports models designed to ensure stability, precision and comfort even in the most intense situations, to lifestyle frames inspired by a timeless aesthetic, each eyewear combines lightness, durability and visual quality. Essential lines, refined details and advanced technology combine to offer a natural
May 141 min read


Article One announces the launch of its Spring/Summer 2026 collection
Article One announces the launch of its Spring/Summer 2026 collection, an expansion of the brand’s evolving vision of modern American eyewear: technically grounded, visually restrained, and designed for people constantly in motion. Handmade in Japan, the Spring/Summer 2026 collection continues Article One’s commitment to elevated craftsmanship while introducing a more confident expression of performance-driven luxury. The release explores the intersection of precision engin
May 141 min read


Ana Hickmann Eyewear celebrates women’s well-being, beauty, and comfort
The brand reinforces its commitment to creating pieces that enhance not only aesthetics but also absolute comfort. Each frame is developed using premium materials and ergonomic design, ensuring lightness and a perfect fit. This attention to detail translates into an all-day wearing experience, where physical comfort directly contributes to a sense of confidence and well-being. At the same time, Ana Hickmann Eyewear believes that feeling beautiful is a powerful way to nurture
Apr 281 min read


3 DESIGNERS, 3 COUNTRIES, 1 GROUP
THE DESIGN EYEWEAR GROUP SPIRIT At Design Eyewear Group, creativity lies at the core of our identity. Transforming that creativity into design can take many forms, and it looks different from designer to designer. Through three designers based in Denmark, France, and the United Kingdom, we explore the diversity of creative eyewear design, where each approach contributes to a shared standard. Lau Ruge With the PROFLEX concept for Prodesign, Lau Ruge places engineering at the c
Apr 272 min read


Interview with Lorraine Berton conducted at Silmo, September 2025.
IMAGINEM: Ms. Berton, it seems we're already looking ahead to the next edition of MIDO. We find you here at the SILMO fair in Paris, at the MIDO stand. What can you tell us about the upcoming MIDO 2026? Lorraine Berton (MIDO): It's true, it's already time to think about MIDO! We're here, and right away, we're laying out a concrete, updated, and innovative program for the next MIDO 2026. We're actually going to anticipate the opening to the end of January. Despite the global p
Nov 4, 20253 min read


Silhouette: Concrete By Habit
Silhouette: Grounded in substance, driven by a vision of global perspective on product excellence and quality, placing the optician at the forefront of exceptional service and ultimate customer satisfaction. An interview with the Leaders of the esteemed Austrian brand. Mido, as always, stands as a distinguished arena for meaningful encounters, the deepening of relationships, and the vibrant exchange of ideas and proposals. Silhouette, a name synonymous with innovation and qu
Nov 4, 20254 min read


The Parallels Between Artist Collaborations and the Demand for Personalization in Younger Consumers
Navigating the luxury market post-expansion era means maneuvering constantly evolving consumer complexities. Millennials, Gen Z, and Gen Alpha are driving a surge in demand for personalization and products that offer unique, expressive experiences.
This shift presents an opportunity for optical practices to diversify their offerings by embracing independent brands and limited collections.
Jun 6, 20256 min read
bottom of page
.png)