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The brand reinforces its commitment to creating pieces that enhance not only aesthetics but also absolute comfort. Each frame is developed using premium materials and ergonomic design, ensuring lightness and a perfect fit. This attention to detail translates into an all-day wearing experience, where physical comfort directly contributes to a sense of confidence and well-being. At the same time, Ana Hickmann Eyewear believes that feeling beautiful is a powerful way to nurture

This year, winner of the 1st edition of the Sergio Cereda Design Award will be announced Milano, 1st October 2024 – As of today,...

The Vision Stage : this is the new name of the area featuring MIDO 2025 workshops, seminars, conferences, events and round tables. Its...

In 2025, the MIDO exhibition layouts will undergo significant changes to provide visitors with an even more engaging and innovative...

MIDO is prepared to offer a comprehensive experience thanks to the enhancement of its digital tools. With a focus on accessibility, interactivity and innovation, the new functionalities will provide crucial support for exhibitors and visitors, simplifying every aspect of participation in the show. An increasingly high-performance App The MIDO App, appreciated for its functionality in 2024, has been enhanced with upgrades designed to improve management of activities at the sho